Akshaya Tritiya: A day to bring home the gold
Akshaya Tritiya is one of the auspicious days in Hinduism. This day is considered to be the birthday of one of the Hindu Gods, Lord Parashurama and is celebrated widely across India. It is considered a day that brings in good luck, success and prosperity. And as a means of bringing in prosperity, people choose to buy gold, silver, diamonds or start a business or any other new venture. These days, Akshaya Tritiya is one day which sees people flocking jewelers to purchase gold ornaments or coins. Also, the day is hugely marketed by jewelers as they get maximum sales on this day.
The jewelers allow buyers to book the purchases earlier and have come up with elaborate advertisement campaigns, discounts and offers in order to bring in more customers and thereby more sales. It is not just the jewelers but banks and Postal service who have come up with plans that allow them to sell gold coins to the customers this year.
The one favorite item with the buyers this year appears to be lightweight items. This is because of the rise in the gold prices in the recent past. The purchases during Akshaya Tritiya can be anywhere between 3 to 5 kilogram per jeweler and the total sales is considered to be approximately 100 kilogram during this day this year.
The one reason that people choose to purchase gold coins or ornaments is that they look at gold as an investment. This is because of the presence of jewelry loan allows the owners to get cash for gold when pawned. The jewelry loans come as a respite for people in times of need because of the high value attached to the metal. In case of dire situations, the customers always have the option to sell gold which allows them to look at the purchases as an investment. The price of the metal is on an upward surge which means that while selling, the cash for gold sold will always be higher compared to what was paid. However, not many buyers choose to sell gold bought and rather choose to opt for a jewelry loan.
The attraction that Akshaya Tritiya holds for the customers are that they are aware that they have the option to get cash for sold whether pawned or sold. Therefore, it is never looked at as a wrong decision. Additionally, the heavy marketing of this day as the most auspicious day to bring in prosperity through purchasing gold ensures that the customers don’t pass up on this day.
A unique day that is celebrated by buying and selling gold, it definitely is a profitable day for the jewelers all around the country.